Overseas Sellers: Do Your UK Consumer Rights Apply?

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Overseas Sellers: Do Your UK Consumer Rights Apply?
Buying rare or sought after items that would otherwise be difficult to source, is easier than ever. Shopping online has quite literally rendered the Internet into a borderless browsing marketplace, giving consumers more choice than ever before. However, although as the consumer you are based in the UK, when buying from overseas sellers, you may not be entitled to the same rights as stipulated by UK law.

UK OK?

If you would prefer to buy from a UK-based seller, but aren't sure whether the online retailer is registered business in the UK, there are several things you can look out for. Under UK law, the business seller must provide some key pieces of information to the consumer, the basis of which is outlined below.

The Sale of Goods Act requires the supplier to make sure that the items on sale are fit for purpose, as described and of satisfactory quality. The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 require the seller to divulge their registered business address. A PO Box number is not considered a valid address. Secondly, the seller should give the buyer clear information regarding their returns and cancellation policies, as well as delivery costs and arrangements. It is also compulsory for the seller to provide all of this information in writing. Finally, as a consumer using a UK-based seller, you have 14 calendar days to change your mind (sometimes referred to as a 'cooling off period') and receive a full refund.

Take into account that just because a company has UK in the name or website domain (address), this not necessarily mean that the company is a registered UK based business. If you cannot validate or find any of the compulsory prior information, then it is best to avoid purchasing from the seller if you are adamant that you want to buy from inside the UK only.

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Overseas

If you decide that you want to buy from an overseas seller, you should also consider a few points. The first key point is how you can sort out any potential disputes or problems with the purchase or delivery of the item. Remember that legal recourse may have to be taken in the country of the business you bought from, and could prove costly. Also take into account that (depending on the seller's returns policy) if you want to return the item, you may have to pay for the return delivery to an overseas country.

If a dispute has led to legal action, then you should seek legal advice as to whether you are still covered by some UK consumer law, as each case may differ. The contract terms should outline whether the contract itself is governed by UK law, or the law from which you bought the items.

You should also be aware that the country's consumer rights and regulations may not require the seller to disclose all 'hidden' costs such as shipping and packaging costs. When purchasing from overseas, you may be liable to customs import duty and VAT, depending on the value and origin of goods. You should know where you are purchasing from so that you can calculate customs charges by visiting the HMRC website.

Your situation may be slightly different. ask a question below ↓ and our editorial team will reply with our advice.

Complaints

If you have a complaint to make about the item, the best idea is to contact the supplier or seller directly. You could also try contacting the embassy of the country in question to ascertain what the consumer laws are. The US's Federal Trade Commission currently runs a database called Econsumer.gov, which is designed to help consumers register complaints regarding overseas Internet businesses and suppliers. A number of countries are signed up to this venture, allowing the consumer to gain access to their government law enforcement agencies. However, before signing up to any website or database, always read the small print regarding your privacy and how your details may be utilised in the future.

There are also a number of cross-border networks set up to help consumers to understand their rights in a global marketplace, as well as offering schemes to help resolve cross-border consumer disputes. The European Consumer Centres Network (ECC-Net) and International Consumer Protection and Enforcer Network (ICPEN) are two agencies currently operating within the UK.

The Next Step

Now that you have read through the advice above, you might want to put it into practice. Our Online Purchase Rights Checker lets you find out your rights when an online order goes wrong, from faulty goods to late or missing deliveries. Try it now →

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OnlineShoppingRights Editor 03/05/2026 at 8:05 pm
@C.R. Sadly, your experience matches a pattern many readers have flagged with overseas sellers, where the dress that arrives bears little resemblance to the photo and refund offers are a fraction of what was paid.

Because the company is based outside the UK, enforcing your consumer rights can be very difficult, even though in principle goods should match their description. It's worth pushing back on their email offer and keeping all correspondence and photos. If you paid by credit card or via PayPal, look into raising a chargeback or dispute through them, as that's often the most realistic route to getting your money back. Citizens Advice can also talk you through your options.
C.R. 03/05/2026 at 3:42 pm
Purchased a prom dress from Ovlias dot com, followed their complex instructions for sizing and choose the item colour "as per the picture". But the item we received was not the colour "as pictured" and was too large. We did get a response via email but they said the material was satin and the sizing was correct.
Looks like other complaints where they charge high, send you a low-quality item, offer a small refund when you complain and pocket the rest.
Jeanie 14/10/2025 at 9:55 am
I bought a pair of electric nail clippers from a company called sherum.com. They do not work.
I contacted the company and asked for a replacement or refund. They refuse to send a replacement and have said that I should send them back at my own expense to receive a refund. They suggest that as the return shipping fee is about $50-$60 they would be prepared to send me a refund of only $8.00 . This is a complete rip off. Is there anything else I can do to get my money back?
Angry 26/09/2024 at 7:22 am
I brought a hoodie and joggers from a company called looved London, they get influencers to wear and picture their clothes to pull them in, on receipt the clothing was awful made cheap material there was no return address I sent email time over time and finally got this response,,
Refund or return is not possible because of the high discount and also because we pushing out the last stock. What we only can do is give you a 25% discount on your next order. Sorry for the inconvenience.

Kind regards,

Chloe
Looved London
Meera 24/06/2024 at 10:32 am
I bought two pairs of shoes from what I thought was a UK company, but they came from China. They offered a 15% refund to save the hassle of sending them back but I have to pay to ship them back and then they will confirm if they are refundable. So basically if they decide not to refund me then I am even more out of pocket! What's your advice? Do I have a leg to stand on? Most comments above have experience the same thing ....what can I do?
Smithydog 03/01/2024 at 10:59 am
I bought boots online didn't realise till I actually paid it was Hong Kong they took forever to come and when they did there were 3 sizes too small ..they said it will cost more to send them back ..they won't refund so technically they have just stolen my money they won't send a pe paid label either ..I.m a pensioner and cannot afford to loose money there all over Facebook selling same boots under diffrent names what can I do ???
Anna 26/10/2023 at 12:09 pm
I have ordered a dress from Hebeos (didn't know at the time they were based in China) in my size according to their size guide but it's too small. Now they offer only 85% refund and I have to pay for the postage which is very expensive.
Can you help please ??
Chris 07/02/2023 at 6:01 am
I ordered 2 chicken coops online, from a Facebook ad. Weeks later a pair of sunglasses arrived! The seller is refusing to collect/pay for return, stating import duties will be too high, they offered, 10%, then 20% now a maximum of 30% refund which I have refused. It would seem to be a scam reading a couple of other posts above in a similar vane! Is there nothing I can do?
Sarah 06/10/2022 at 4:53 pm
I bought a bike rack from a third party company with a British name who turn out to be Chinese en-storeuk. The bike rack is faulty and they won’t replace it. I’ve been offered 30% of the value which I have refused. I want all of my money back £130. PayPal and EBay unhelpful as it’s outside their ‘money back guarantee’ time. Been fighting the company since May! Please help
Nicci 26/09/2022 at 2:24 pm
I bought an item of clothing from France but I am.based in the uk. The size was considerably smaller than the measurements given on their size chart and they refuse me to return because I used a 10% off welcome discount code. I believe they have no right to refuse because of a discount code , I had a 14 day cooling off period whether an item is in the sale or if a welcome discount has been applied?
C 07/02/2021 at 11:15 pm
Hi I recently brought a pair of sneakers off a site advertising on utube the website was a secure one so suppose to mean kosher, their customer service was okay but once the item came they sent the wrong size , I notified them after checking it was not my error but I had sent for a UK 7 . They sent a standard message saying that one of theyre staff would be in touch in two days they never did and when I looked at the statement to make sure I had the correct email address as g mail dumped the original email , when I looked they had altered the size to 39 I downloaded the purchase order I had no idea that it could be tampered with unfortunately I did not screen shot the statement at that time . Is it illegal for them to tamper with the order statement. What can I do about it?
Helen 08/01/2021 at 9:36 am
I ordered a pair of boots from where I thought was USA. Having read all the online reviews people were suggesting to order a size larger than normal which I did. The boots arrived but still don't fit and were from China. I have been emailing the company since October to either get them to exchange for a larger size or refund my money on return of the boots but they point blank refuse saying they sent me the right size and that it isn't their returns policy to refund or exchange. I have asked on numerous occasions for a copy of their returns policy but they refuse to send one. I will never ever again buy anything which is priced in dollars or comes from China!
Scooby 01/12/2020 at 10:59 am
Bought a Radley bag from what I thought was a UK company. Turns out they are based in China - what a surprise!
They sent a pair of sunglasses instead of the bag and now won't give a full refund. They offered 30% and I get to keep the sunglasses that I didn't want! Or, I can return the glasses at my expense!
It's very frustrating that these companies are allowed to advertise on Facebook, Google etc. with no consequences for actions.
I don't hold out much hope of getting a refund but hope this may stop others falling for a scam.
Moral of this tale ... if something seems too good to be true ... it probably is!
trish 22/11/2020 at 12:18 pm
I bought two tops from a company advertising on FB. In 'questions asked' they said that they are made in America and despatched from America. Mine actually arrived from China, were awful quality and one was a very poor fit. There was no refund information enclosed, no return address. I have emailed the company and Pay Pal and had no response from either. On FB I posted negative comments about the tops, and the post was taken down, and it looks like all negative comments have been removed, even 'angry' icons. I am now not able to comment on their site, so presumably they are able to delete anything not complementary to their products, so other buyers can't be warned. I want to return the goods and get my money back and don't know how to go about it.
Paul 21/11/2020 at 9:02 am
Brought what I thought was a running machine, got sent a pair of sunglasses, company will only refund 50%, they want me to return the glasses first but have said they will get lost and I will get nothing.
MJB 12/11/2020 at 1:31 pm
Afternoon.

I emailed yourself on the back in September . Still not had my refund and they are just not replying no more. I just want my £194.21 back. I very hard times at the moment.
AJ 08/10/2020 at 6:52 am
I ordered an LED floor lamp nearly 2 months ago, this week a parcel arrived, however I have been sent a floor cloth. The company has offered me 50% refund and to keep the item. The item isn’t worth keeping and must have cost all of 50p. How can this happen? I have raised a case through PayPal so can only wait on the outcome of that.
Paula 28/09/2020 at 8:07 pm
I returned a purchase to CiCi in china 29th june 2020. The parcel has been sitting in Chinese customs with CiCi refusing to pick it up to avoid a refund, total cost of postage is £17. PayPal are useless and can't get to speak to anyone. I am a pensioner and cannot afford to lose this money £55.45 in total, really stressful.
Paula 28/09/2020 at 8:02 pm
I sent a return to China 29th june 2020 it has been sitting in Chinese customs for 3 months with the seller CiCi refusing to collect the return to avoid a refund. They have stopped replying to my emails, PayPal are no help. So I've lost the cost of the order plus £17 postage costs. I am a pensioner and can ill afford to lose this money
Banda 06/08/2020 at 8:27 am
Hi, I bought a Portable High Pressure Kit ÷ 1 Battery for US $22.99 shipping US $5.99 from CandBuy Website and received a Spray Gun. After numerous emails to and fro between the seller and me finally the seller agreed to refund except shipping and i get to keep the wrong item. The seller refunded only US $4.00 through Paypal, will also be complaining to Paypal
Show All 55 Questions

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